
Amying
Categories
France
Country

Martin Hook (Managing Partner: Strategic Markets)
Mark Smith (Partner: R&D Tax Incentives)
Fran Wilhelm (Director: Sales)
Technology
Summary
Ayming, founded in 1986 and headquartered in Levallois-Perret, Île-de-France, is a global management consulting firm that specialises in business performance.
The company operates in 15 countries across Europe and North America, employing approximately 1,300 people. Ayming provides services to improve innovation, HR, tax optimisation, and finance management. The company has a strong track record of helping clients unlock financial value, generating over €1 billion annually in research and development (R&D) funding for its clients.
Ayming supports businesses across various industries, including agri-food, aerospace, banking, financial services, health, pharmaceuticals, retail, luxury, and automotive sectors. Their approach goes beyond traditional consulting, offering hands-on collaboration and a human-centric approach to drive operational success. This has led to lasting partnerships, with many client relationships spanning over a decade. Ayming’s ability to combine expertise in innovation management, R&D tax credits, and grants helps clients secure funding, optimise operations, and achieve cost savings.
The firm has been recognised for its excellence, including being shortlisted for the 2018 MCA Awards for its work with Great Ormond Street Hospital. Additionally, Ayming was featured in Capital Magazine's 2019 ranking as one of the best consulting firms in France for purchasing, supply chain, and cost optimisation.
Ayming’s values focus on teamwork, creativity, pragmatism, open communication, passion, and integrity, which contribute to a collaborative culture. The company’s R&D tax incentives and grant funding services are highly regarded, helping clients optimise their innovation funding and improve financial performance.
History
Ayming is an international management consulting firm that originated in France in 1986. It was founded as ALMA Intervention in Asnières, focusing initially on business and local tax expertise, later expanding into social contribution auditing.
By December 1986, the company had grown to 30 employees. In 1991, it received accreditation from the OPQCM (Professional Qualification Office for Business Consulting). In 1996, ALMA was recognised as one of the "Companies of the Decade" by Bain & Company and L'Expansion for its consistent growth through recurring business. In 1997, ALMA obtained ISO 9001 certification for all its activities, and its first international offices were established.
In 1998, ALMA was acquired by Novexel, a company specialising in bonuses, aid, and subsidy engineering. This acquisition was followed by the purchase of IP Stratégies, a Brussels-based company focused on growth projects and strategies. The Spanish subsidiary was also opened in 1998. In 1999, ALMA acquired AP Group, which included AP Consultants, operating in social cost savings, and F. Initiatives, based in Nogent, which conducted tax credit-specific audits.
In 2000, ALMA Intervention rebranded as Alma Consulting Group and received a new ISO 9001 certification. The company expanded further with acquisitions such as SAD and Thermotique in 2004, and Axio Pologne, C.F.C. Experts, and Cristal Décisions in 2005. In 2006, additional acquisitions included IRH (Acciline: AT tracking), Andéléa (Prevention), Winter Associés (Planning), Cegape, and Saving Point (Operating Costs). The company also launched the first Barometer for Absenteeism and Commitment in France and opened offices in the UK and Canada in 2007.
In 2008, Alma Consulting Group acquired PCMG (telecoms and energy), Sté Alturia (insurance consulting services), and Pinchevsky, a company specialising in obtaining tax credits for research. The Parisian offices were relocated to France’s first High Environmental Quality building in Gennevilliers. In 2009, the company acquired Sogeder.
In 2010, Alma Consulting Group adhered to the United Nations’ Global Compact. By 2012, the group was present in 10 countries and had 15,000 customers. In 2015, Alma Consulting Group acquired LowendalMasaï, expanding its presence in China, Japan, Germany, and Italy. In 2016, the group rebranded as Ayming, reflecting its expanded global presence and diversified services. New offices were established in Slovakia and the USA, and the Business Performance Awards were created.
In 2017, Capital magazine ranked Ayming as one of the best consulting firms. The second edition of the Business Performance Awards was held. In 2018, Ayming launched the Ayming Institute and released its first publication, "Absenteeism: Red Alert." Offices were opened in Ireland and the Netherlands. In 2019, Ayming was again named one of the best consulting firms by Capital magazine, and the third edition of the Business Performance Awards took place.
As of 2025, Ayming operates in 15 countries across Europe and North America, employing approximately 1,300 people. The company focuses on improving business performance through expertise in innovation, operations, human resources, and finance.
Ayming generates over $1 billion annually in additional financing capacity for clients, manages over 15,000 R&D and innovation projects per year, achieves $300 million in HR savings annually, and secures $50 million in tax savings each year. The company's mission is to be the international market leader in business performance, providing strategic and operational advice and business-critical support to companies worldwide.
Mission
Ayming’s mission is to help businesses improve their performance through expert advice and hands-on collaboration. The company aims to be a trusted partner for companies of all sizes, providing solutions that drive innovation, operational efficiency, and financial growth. By offering specialised knowledge in areas like R&D incentives, HR management, and tax optimisation, Ayming focuses on creating long-term value for its clients. The firm’s approach is built on strong relationships, sharing both risks and rewards with clients, ensuring sustained success and financial benefits for businesses across various industries.
Vision
Ayming envisions a world where businesses achieve sustainable growth, improving the lives of their employees, customers, and communities. The company aims to be a leading global partner in business performance, helping clients unlock their potential and face challenges in an ever-evolving market. By combining deep expertise with a human-centred approach, Ayming seeks to drive innovation, create opportunities, and foster a collaborative environment for all stakeholders. Their vision is to support businesses in achieving lasting results through strategic guidance and effective management, building trust and delivering continuous improvement.
Recognition and Awards
Ayming has been recognised for its outstanding work in business consulting. It was shortlisted for the 2018 MCA Awards for its collaboration with Great Ormond Street Hospital, improving procurement efficiency and reducing costs. The company was also ranked among the best consulting firms in France by Capital Magazine in 2019, receiving top marks for cost optimisation and supply chain management. Ayming’s work in innovation financing and tax optimisation has earned it a strong reputation in the industry, with a proven track record of helping clients secure funding and optimise their business performance.
Products and Services
Ayming offers a wide range of services focused on improving business performance, innovation, and financial management. With over 30 years of experience, the company provides tailored solutions to companies across various industries, including agri-food, automotive, aerospace, pharmaceuticals, financial services, and more. Their services are designed to unlock value and drive sustainable growth for businesses, ensuring long-term success.
Business Performance Consulting- Ayming’s business performance consulting service focuses on helping organisations optimise their operations. This includes improving decision-making processes, streamlining business functions, and enhancing organisational effectiveness. By identifying key areas for improvement, Ayming helps businesses become more efficient and competitive. The consultancy takes a hands-on approach, collaborating closely with clients to implement solutions and ensure measurable results.
R&D Tax Incentives- One of Ayming’s flagship services is helping businesses unlock funding through R&D tax incentives. The company has extensive expertise in navigating complex tax relief schemes, ensuring businesses benefit from available tax credits for research and development. Ayming works with companies across all sectors, including technology, manufacturing, and life sciences, to secure funding for innovation activities. In the UK alone, Ayming generates over €1 billion annually for clients through R&D tax credits, helping businesses reinvest this funding into future growth. Ayming also assists clients in identifying qualifying R&D activities, calculating eligible expenses, and ensuring their claims are properly submitted to tax authorities.
Innovation Management- Ayming supports businesses in developing and managing their innovation processes. From idea generation to market implementation, their innovation management services help companies stay competitive by enhancing product development, technological advancements, and process improvements. Ayming helps organisations build structured frameworks to encourage creativity and innovation, ensuring these efforts lead to tangible business outcomes. The company assists in setting up strategies that foster a culture of innovation, identifying opportunities for new products or services, and guiding businesses through the complexities of managing innovation across different stages.
HR Performance- Ayming’s HR performance services are designed to optimise workforce management, improve employee engagement, and enhance overall HR operations. This includes improving talent acquisition, employee retention strategies, performance management, and organisational culture. The company uses data-driven insights to help businesses manage their human resources effectively, ensuring that their workforce is motivated, productive, and aligned with business goals. By focusing on HR performance, Ayming helps companies create a strong organisational foundation that drives growth and innovation.
Grant Funding- Ayming also specialises in securing grant funding for businesses engaged in innovative projects. Their grant funding service helps companies access financial support from government bodies, private institutions, and international organisations. Ayming’s experts work with clients to identify the most appropriate funding opportunities, prepare grant applications, and manage the entire process, from submission to approval. This service is particularly beneficial for start-ups and small businesses that may struggle to secure traditional financing but have innovative ideas that could qualify for grants.
Tax Strategy and Optimisation- Tax strategy and optimisation are key components of Ayming’s offerings. The company helps businesses navigate complex tax systems, ensuring they benefit from all available tax credits and incentives. Ayming provides services such as VAT planning, customs duties, real property tax cost management, and securing savings through various tax relief schemes. Their experts work with businesses to reduce their tax liabilities, increase profitability, and improve cash flow.
Supply Chain Optimisation- Ayming also assists businesses in improving their supply chain efficiency. Through detailed analysis and process optimisation, Ayming helps organisations reduce costs, improve delivery times, and streamline operations. The consultancy works with clients to identify inefficiencies in their supply chain, implement improvements, and ensure that operations are running smoothly. By optimising supply chains, Ayming helps businesses respond to market changes more effectively and maintain a competitive edge.
References
- Home • Ayming Group| Ayming Group
- Ayming| LinkedIn · Ayming
- Ayming UK| Ayming UK
- Our History - The Ayming Group| Ayming UK
- Ayming| Spend Matters
- Ayming (@ayminggroup) · Instagram photos and videos| Instagram · ayminggroup
- Ayming Company Profile: Service Breakdown & Team| PitchBook
- Ayming - People| Consultancy.org
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Martin Hook (Managing Partner: Strategic Markets)
Mark Smith (Partner: R&D Tax Incentives)
Fran Wilhelm (Director: Sales)
Technology
